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Our Clients
Akustica, a pioneer in MEMS technology, is the developer of the world's first single-chip silicon microphone, a technology that improves the quality of voice input on notebook PCs, mobile phones and other portable media devices.
What We Did: Vetrano Communications launched Akustica's first product, the AKU2000, the industry's first CMOS MEMS chip. As Akustica's PR reps, we secured hundreds of positive articles in domestic and international publications, including front-page coverage in EE Times, feature-length articles in electronics trades, industry analyst newsletters, and more.
Analog Devices, Inc. (NYSE: ADI) defines innovation and excellence in signal processing. ADI's analog, mixed-signal and digital signal processing (DSP) integrated circuits (IC) play a fundamental role in converting, conditioning and processing real-world phenomena such as light, sound, temperature, motion and pressure into electrical signals used in a wide array of electronic equipment. But that doesn't begin to capture the essence of what Analog Devices does for our customers, and ultimately for the end user.
What We Did: Vetrano Communications worked closely with several groups within Analog Devices, representing the Integrated Audio Group (IAG) in a long-term relationship and engaging in numerous high-priority projects with the Analog and Semiconductor Components (ASC) division of the company. We created a proactive reviews' program for the SoundMAX digital audio system, a PC audio technology that became the recognized leader in its market—with a global customer base including the top PC OEMs, motherboard manufacturers and system integrators. We ran a successful reviews program, securing glowing coverage in the most widely read PC publications, including Tom's Hardware Guide, PC Magazine and Anandtech. Our work for the division has been recognized as a contributing factor to the success of SoundMAX.
Vetrano Communications also launched numerous PR campaigns for ASC, publicizing the company's first JPEG2000 chip and a newly launched intelligent thermal systems controller for low-acoustics PCs.
Maria Vetrano also held the internal position of director of public relations for ADI's Digital Signal Processing Systems division, where she created a global PR infrastructure for the division and played a hands-on role in executing media relations strategy for her group.
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CAD-UL, Ulm, Germany
CAD-UL was recognized for excellence in its delivery of C/C++ compilers and embedded programming tool suite for Intel-based processors. CAD-UL was acquired by Intel.
What We Did: Vetrano Communications represented CAD-UL to the media, working closely with the company to develop and implement strategic, highly targeted PR campaigns to build the company's brand.
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DataViews Corporation, Northampton, MA
DataViews Corporation was the developer of Human Machine Interface (HMI) software tools for industrial automation and control. The company was acquired by GE Fanuc for its portfolio of software tools.
What We Did: We managed the company's PR program, planning and executing new technology launches and reviews' programs that led to increased visibility in IT and industrial/automation control publications.
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Hyperstone is a fabless semiconductor and microprocessor design company based in Konstanz, Germany. The company offers microprocessors based on an integrated RISC/DSP architecture as well as microcontrollers for flash memory applications. The product scope ranges from packaged devices such as ASSPs (Application Specific Standard Products) and ASICs (Application Specific Integrated Circuits) to licensing of IP reference designs and development support.
What We Did: Vetrano Communications, through a collaborative relationship with Marketbroad Communications of Exeter, England, represented Hyperstone at the Embedded Systems Conference (San Jose).
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Intel, the leader in desktop PC technology, offers desktop boards that incorporate the most innovative and thoroughly validated audio technologies available.
What We Did: Vetrano Communications managed media relations for Intel Desktop Boards' Entertainment PC Platform at Spring IDF 2005. We scheduled and staffed more than 20 face-to-face meetings, held over three days, with industry influencers such as Tom’s Hardware Guide, Wired, PC World, PC Magazine, IDC, Enderle Group, ExtremeTech, The Register and Gartner—securing numerous feature stories.
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MEMS Industry Group (MIG) is the leading trade association advancing MEMS, or microelectromechanical systems, across global markets. MIG enables the exchange of non-proprietary information among members; provides reliable industry data that furthers the development of technology; and works toward the greater commercial development and use of MEMS and MEMS-enabled devices. Close to 90 companies comprise MIG, including Analog Devices, Applied Materials, Freescale, GE, Honeywell, Intel and Texas Instruments.
What We Did: We work with MIG in a variety of capacities, providing ongoing public relations, supporting strategic planning and industry partner relations, developing collateral, and defining marketing initiatives such as the “MEMS in the Machine.” Most recently, we managed media and MIG's PR Partner relations for the annual executive networking event, MEMS Executive Congress.
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Microvision, developer of light-scanning technologies for display and imaging products, is at the forefront of commercializing laser projection engines for mobile media devices. Microvision’s first commercial product, the SHOWWX, is a pocket-sized laser projector that plugs into Apple iPod, iPhone (and iPad), notebook PCs, digital cameras and other mobile devices—giving users a ‘big-screen’ viewing experience from a portable device. Microvision also sells its tiny laser projection engine to OEMs making multimedia devices.
What We Did: Since launching Microvision’s ultra-miniature laser projector prototype, SHOW, at CES 2008, we have secured thousands of meaningful stories for the company. From the AP, The Economist, Reuters, The New York Times and BusinessWeek to Popular Mechanics, Wired, Laptop, Engadget, Gizmodo and TechCrunch, we have placed coverage in influential business and trade press as well as widely read blogs. We have worked extensively with broadcast media, achieving a feature on Discovery Science and stories on BBC, CNN, MSNBC, Fox Business News and many network affiliates. We have also secured a number of industry awards, most notably CES Innovations 2010, Last Gadget Standing 2010 and Macworld Best of SHOW 2010. We continue to represent Microvision on an ongoing basis.
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NXP Semiconductors provides High-Performance Mixed-Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has about 27,000 employees working in more than 25 countries and posted sales of US$3.8 billion in 2009.
What We Did: We worked with the company in a marketing communications capacity, developing messaging and content, and managing the design of print collateral for the company's high-performance RF technologies and its CGV high-speed data converters.
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OIS delivers the world's preeminent communications products. The company's real-time, high-performance and embedded communications middleware enables high-speed connectivity between distributed applications in a wide range of environments including software defined radios (SDR), vehicle control systems, sonar systems, core networks and consumer set-top boxes.
What We Did: We developed and implemented the company's first formal public relations program to raise awareness of OIS's brand leadership and technological innovation. We also built third-party relationships with collaborative companies such as RTOS vendors and SDR platform vendors. We successfully garnered news stories, placed and edited contributed articles, and arranged and staffed media briefings. In addition, we managed a collaborative campaign involving commercial vendors and government agencies to publicize a day-long event on a high-security software architecture known as “MILS” (Multiple Independent Levels of Safety/Security).
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Phar Lap Software, Cambridge, MA
Phar Lap Software was the developer of a real-time operating system, embedded Web server and complementary programming tools. The company was acquired by VenturCom/Ardence.
What We Did: Vetrano Communications managed the company's PR program, working directly with company executives on strategy and messaging. We secured product reviews, worked with internal staff and freelance writers on contributed articles appearing in magazines such as Dr. Dobb's Journal—as well as in leading technical publications in the UK, Germany, Taiwan and Japan. We placed feature stories in the company's top technical trades and in horizontal technology news media, securing a high level of visibility in a competitive marketplace.
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PlanetTran is the first transportation company in the United States to use hybrid vehicle technology in a public auto service fleet. Offering the same level of service as more costly 'black car' livery service, PlanetTran's fleet features Toyota Priuses and Lexus SUV hybrids.
What We Did: We announced PlanetTran's fleet expansion in May 2006, securing feature stories on television, radio and print publications, such as The Boston Globe and METRO, Boston Edition.
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Sonic Focus
Sonic Focus was the inventor of algorithmic technologies that improve the quality of compressed digital audio, regardless of audio file format, bit depth or input/output device. The company was acquired by Virage Logic.
What We Did: Vetrano Communications launched a new Sonic Focus audio enhancement technology bundled in Intel motherboards at the Intel Developer Forum (IDF). We prepared press materials, authored a press release with Intel quote, provided strategic counsel, and scheduled and staffed briefings at IDF. We also conducted a mini-press tour for the company, securing product reviews in publications such as ExtremeTech and Motherboards.org.
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Smart
Network Devices
Smart Network Devices (SND) provided integrated technologies that enable networked "microsystems"—compact embedded devices that communicate via Internet, Bluetooth and more. SND was acquired by MSC Group.
What We Did: Vetrano Communications, through a collaboration with Marketbroad, performed ongoing media relations for SND in US markets.
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Akustica
Analog
Devices
Hyperstone Electronics
MEMS Industry Group
Microvision
NXP Semiconductors
Objective Interface Systems
PlanetTran