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technical public relations

From front-page feature stories, viewpoint pieces and contributed articles, we have secured the kind of coverage that drives our clients' businesses forward. We are pleased to share a few examples with you.

Microvision Intel Desktop's Board Group
Akustica OIS
Analog Devices PlanetTran

Microvision

Product Review: Microvision's SHOW Projector Video interview with Lance Ulanoff and Matt Nichols of Microvision
January 8, 2008
"A pocket projector that never gets blurry! Lance Ulanoff, PC Magazine's editor-in-chief, gets the details on Microvision's latest pocket projector."

Eyeing the Future at C.E.S., Part 2
By Brad Stone, The New York Times
January 7, 2008

“Following up on my last post: what if you didn’t have to strap on a pair of geeky goggles to watch video on your iPod, cell phone or video game console, but could project the device’s image on a nearby wall or surface? That’s the premise of Microvision, a company from Redmond, Wash., and its pocket-sized, laser-powered Pico Projector.”

CES: Wallet-Sized Projector
Displays Big Image

By David Becker, Wired
January 03, 2008
"Sometimes showing PowerPoint slides on your laptop screen just won't cut it, in which case you might want to think about Microvision's new battery-powered Show projector. The Blackberry-sized device connects directly to laptops, mobile phones, media players and other devices and can display widescreen images at 840-by-840 resolution, The battery lasts for 2.5 hours, enough to get through the average movie or a really torturous slideshow."

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Akustica

Akustica Packs Analog MEMS Mic in 1 Square mm Die-only solution tailored for cell phone market
By R. Colin Johnson
June 4, 2007
"Akustica Inc. today will unveil what it says is the world's smallest microphone. The 1-mm2 mic uses a microelectromechanical-systems diaphragm and on-chip complementary CMOS analog circuitry. The integrated chip occupies about 25 percent of the die area of competing two-chip MEMS microphones."

Akustica Brings High-Definition Audio to Mobile Devices
By Jeffrey L. wilson
June 1, 2007
"The AKU2103 is a high-definition microphone for notebooks and other broadband mobile devices. It's the first microphone to comply with the TIA-920 audio standard for wideband transmission in VoIP and other voice applications. In other words, the single chip enables HD voice quality. The AKU2103's single-chip construction, coupled with a robust digital output, produces static-free voice quality that doesn't degrade when traveling from the mic to codec." 

The Microphone shrinks to a single chip
By Michael Kanellos, CNET
February 27, 2006

“The company, which was spun off from a Carnegie Mellon University project in 2001, announced this week the AKU2000,
a single-chip microphone that can be produced on standard silicon processes. Ultimately, the chip could lead to better voice quality on Skype phones embedded in laptops, for example, or sharper, more distinct sound on video captured by digital cameras.”

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Analog Devices


DSPs step forward in 3 G Stations
Ericsson turns away from ASICs, FPGAs

By Patrick Mannion, EE Times
April 26, 2004
"But powerhouse Ericsson's decision to go with the TigerSHARC 'is going to make a lot of companies give DSPs a second look,' said analyst Will Strauss, president of Forward Concepts (Tempe, Ariz.)." Download PDF


DSPs expand front in consumer media
By Junko Yoshida and Patrick Mannion, EE Times
January 26, 2004
"As Jim Turley, a microprocessor analyst and editor of Silicon-Insider, summed it up: 'The 'ASIC boom' of the late 1990s is over - for good - in my opinion. It's simply too expensive and too time-consuming to develop your own chip, even if you do have the talent and the budget. Processors, DSPs, controllers, and even FPGAs offer a more attractive alternative in many cases…ADI does pretty well here, holding its own against the 500-pound gorilla - TI - in consumer electronics.' He said much of the attraction is Blackfin's 'microcontroller-like features, which make the chips suitable as the only chip in a product, rather than just the DSP chip next to some other chip [such as an ARM microcontroller].'" Download PDF


JPEG2000 wave rises as ADI shows still-camera accelerator
By Junko Yoshida, EE Times
May 11, 2001 (9:37 AM EDT)
"ADI has leapfrogged others in the emerging JPEG2000 silicon market largely because its 15-member team - intact since 1994 - has accumulated an in-depth knowledge of the wavelet technology that underpins JPEG2000…" Download PDF

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Intel's Desktop Boards Group

Feature News Story:
Intel updates Ent PC with audio 'reality amp'
By Tony Smith, The Register
March 4, 2005
"IDF Spring 05 Intel demonstrated its latest Entertainment PC system this week, a major update that will take advantage of the chip maker's dual-core desktop processors and 945/955 chipset - not to mention some nifty audio enhancement software." Download PDF


Lakeport chipsets 945/955 to receive ADAT audio capability
By Wolfgang Gruener, Senior Editor, Tom's Hardware Guide
March 2, 2005
"San Francisco (CA) - The upcoming 945/955 chipsets for the Intel's dual-core processors will bring a significant upgrade of audio integration. The platform's audio capability will be extended from PCM and AC3 of the 915 to PCM, AC3 and ADAT in the second quarter of this year." Download PDF

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OIS


Multilevel data security scheme gains support
David Lammers, EE Times
October 17, 2005

“The largest embedded-software companies are homing in on that application with high-security software that could spread from the military/aerospace market to financial, medical and even robotics uses. The immediate goal is to save on cost, space, power and weight in military systems by allowing top-secret information to reside on the same hardware as less-sensitive data. Today, classified information often resides on dedicated computers and is sent out over dedicated channels or hand-carried from commanders to subordinates.”

MILS Operating Systems: Safety and Security
James Careless, Avionics Magazine
March 1, 2006
“The separation kernel creates steel-reinforced partitions for applications and their associated middleware components," explains Joseph Jacob, senior vice president of Objective Interface Systems (OIS), which is developing MILS middleware. Separation kernels, according to discussions of the MILS architecture, enforce data separation, control the information flow between partitions, prevent data leakage, and limit any damage to a single partition.”

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PlanetTran

Entrepreneur
Road wage - Public car service aims to drive revenue with all-hybrid fleet
Sean McFadden, Boston Business Journal
June 9, 2006
“In a market overrun by taxis and limos, Seth Riney's livery business is taking the road less traveled…As gas prices continue to soar, Riney's 3-year-old enterprise, PlanetTran LLC, is carving out a niche for itself in the public ground transportation market by offering the nation's first car service using an all-hybrid fleet of vehicles.”

Hybrid vehicles begin path to go commercial
R. Seth Riney, Mass High Tech
June 23, 2006
“Hybrid gas-electric vehicles, the prototype of a more general class of electric drive-train based vehicles, are immediately available, and the economics of using them in high-mileage applications is logical… In an era of scarce resources, political instability, government over-regulation, and global warming, hybrid technology makes good economic and environmental sense.”

Transport for the Planet
By Ron Cogan, Green Car Journal
Fall 2006
“What’s the best way to head toward Boston’s Logan Airport if you’re in need of ground transport and environmentally inclined? PlanetTran (www.planettran.com), an all-hybrid transportation service based in Cambridge, Massachusetts, will take you there in its growing fleet of Toyota Prius and Lexus RX 400h vehicles for about the same cost as a taxi.”

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