 |
|
| Home | About Us | Services | Clients | Results | Resource Network | Contact Us | |
|
About UsIn a competitive landscape in which companies are vying for the attention of editors and analysts who are often overloaded by incoming information, Vetrano Communications raises our clients above the noise. By focusing on the areas that we know best—MEMS, semiconductors, consumer electronics and embedded systems—we understand the types of stories that get editorial attention. We carefully craft stories to deliver valuable content that resonates with editors and analysts. And because we have proven ourselves with the media time and time again, we bring credibility to the companies we represent, opening doors to vital connections. When you work with Vetrano Communications, you get a team of senior-level practitioners with deep domain expertise and a passionate approach to public relations and analyst relations.
Maria Vetrano, PrincipalWith more than 20 years of achievements in technology media relations, marketing communications and sales, Maria Vetrano has extensive corporate and consulting experience. Maria develops strategic communications programs, actualizing plans through traditional and new media public relations programs. In conjunction with the Vetrano Communications team, Maria produces collateral materials, offering writing, graphic design and production services. Maria also promotes collaborative relations with her clients' business partners, extending the circle of influence beyond media relations. Vetrano Communications' current clients include:
Lisa Figlioli, Public Relations CounselorLisa Figlioli brings more than 25 years of public relations experience to Vetrano Communications. Lisa advises technology companies on strategy and tactics, develops and implements PR campaigns and analyst relations programs, writes promotional materials, and oversees communications research. Her rich background in semiconductors includes internal positions at National Semiconductor and Intel. It also includes agency and consulting positions servicing innovative and well-known industry leaders such as Analog Devices, Advanced RISC Machines, Dolby Labs, Fujitsu Microelectronics and Xilinx. Lisa also has extensive experience in MEMS, having represented Akustica with Vetrano Communications and Silicon Light Machines through another agency. Lisa currently represents Microvision through Vetrano Communications. Her most recent accomplishments include securing a 2010 Macworld Best of Show Award for Microvision’s SHOWWX laser pico projector, a 2010 CES Innovations Award as well as countless articles from CES and Macworld. Lisa has also played a leading role in launching two generations of Analog Devices' SHARC audio processors; has managed Dolby Laboratories' media relations programs for consumer technologies; and has supported Enterprise Ireland, the Irish trade board, in its introduction of several technology startups to the US market. Lisa is well-versed in PC hardware, consumer software, networking and telecommunications, having supported agency clients such as IBM, British Telecom, Sun Microsystems, The Learning Company and NEC America. Lisa has also held internal posts in the communications departments of Arthur Andersen and Boston University. Prior to working in PR, Lisa was a reporter for a community newspaper. Lisa holds a BA in journalism from the University of Massachusetts at Amherst and an MS in public relations from Boston University. Cynthia L. Hoye, Public Relations CounselorCynthia Hoye has been active in high-tech product management and public relations for more than 20 years. Recognized for her ability to build and sustain long-term relationships with editors and industry analysts, Cynthia manages with equal aplomb all flavors of media campaigns for large corporations and startups. During the past twelve years of her consulting practice, Cynthia has played a pivotal role in a broad range of projects. Most notable are the introduction of Think Outside Inc., and the firm's Stowaway Portable Keyboard, as well as the launch of Kryptonite Corporation's Laptop Security Division. She has also worked with Dolby Laboratories, and several software startups in Cambridge, Massachusetts and Austin, Texas. Most recently, Cynthia’s has focused her efforts on public relations programs for Analog Devices’ Blackfin and SHARC Processor Groups. In earlier years, she also represented the company’s digital audio subsystem, SoundMAX, with Vetrano Communications. Earlier in her career, Cynthia served as head of public relations for Transmonde Technologies, a laptop computer firm founded by former Epson America PC executives. She has also been a business unit director for Walt & Company Communications, an agency for which she secured and managed several major accounts including Epson America's PC laptop, printer, scanner and OEM divisions. In addition, she managed PR programs for Hitachi Data Systems, Maxtor Corporation and several divisions of Intel Corporation. Cynthia began her high-tech career with Interleaf, a technical publishing software company. Areas of technology expertise include semiconductors, audio solutions, handheld computing devices, laptop and PCs, imaging (scanner and printer devices), and networking. Raised in Europe, Ms. Hoye holds a BA degree from Bucknell University and is completing studies towards a master’s degree in Fine Arts Management and Administration. Tracy LeBlanc Cook, DesignerTracy Cook has cultivated the art and science of website and graphic design for 20 years. She has done website design for a wide range of technology and consumer companies. Complementing this work, she offers search engine optimization and usability expertise, as well as web traffic analytics. She also has extensive experience in all facets of traditional graphic design, such as corporate identity, direct mail, booth graphics and print ads. Tracy is also an amateur photographer. Tracy holds an AAS in Multimedia/Web Design from the Art Institute of Phoenix and a Certificate in Computer Graphic Design from Northeastern University. Jean Wilcox, DesignerJean Wilcox has pursued excellence in graphic and merchandising design for more than 25 years. She enjoys working with clients from varied professional fields, welcoming the power of engaged collaboration to create compelling print and web-based publications that meet schedule and budget requirements. Her experience covers the gamut in design, including annual reports, book design, visual identity and branding, product collateral, signage, web design and web-based publications. She is a graduate from the Art Institute of Boston at Lesley University. Prior to her career at Wilcox Design, Jean was assistant manager in the renowned graphic design department of The MIT Press. Her design work has appeared in the AIGA 50 Books/50 Covers Show, the Boston Best of New England (BoNE) Show, the New York Book Show, the New England Museum Association show, and in the publications, Print, Critique and Communication Arts. In 2004 she was nominated for a National Design Museum, Cooper-Hewitt Award.
|
